On average, the following figures can be applied to estimating the cost of a small business web site. Domain Name – $17-25/year Hosting – $30 to $60 a month(depending on traffic & hosting services) Web planning, design and development time – 60 hours and up Continued website Maintenance – $500 a year and up (depending…
Broadly speaking, any confidential business information which provides an enterprise a competitive edge may be considered a trade secret. Trade secrets encompass manufacturing or industrial secrets and commercial secrets. The unauthorized use of such information by persons other than the holder is regarded as an unfair practice and a violation of the trade secret. Depending on the…
Being number one is an admirable goal. But getting to this coveted position means there’s often a price. While you’re climbing, digging or scraping your way out of the dip, there may be sacrifices on the way. Shaky marriages, damaged reputations, bad health and high stress. Nevertheless, if you do want to get the reward…
Know what problem you are solving “As business owners what we are really about is solving problems. It’s that simple really. If people have a problem they are willing to pay for someone to solve and you have that solution – then you have a business. Create a “Target” “A ‘target’ is an imaginary person….
Author Seth Godin wrote a book called The Dip:A Little Book That Teaches You When to Quit (and When to Stick). The Dip refers to the downside, the barriers and challenges that face anyone or any organisation with a major goal. Godin reckons that when people find themselves in a dip, they either give up…
There is no magic answer to this question. Experience has shown that some of the most bizzare ideas ,such as the concept of a personal computer have turned into successful businesses, while some have not. It’s important to look critically and impartially at your business idea when determining whether or not it’s worth investing your…
We’ve helped companies like Perpetual Health, Security Guardians, Starfire Books, AOK Automotive Repair and Life2 Project dramatically improve the effectiveness of their advertising, brochures and point-of-sale collateral. Our clients enjoyed consulting, story-boarding, creative direction and execution that saw finished pieces that returned improved results. We happily work with other agencies, too, in improving effectiveness and letting them…
Advertising is a form of communication designed to persuade potential customers to choose your product or service over that of a competitor Successful advertising involves making your products or services positively known by that section of the public most likely to purchase them. It should be a planned, consistent activity that keeps the name of…
Key #1: Choose a HOT Topic You’ll need to do a little research on this one. If you are already familiar with the target market for your article, this should come easy. Research, spy, observe. Do whatever it takes to understand your target market. What issues are hot? What topics currently appear within top ezines,…
In marketing terms, a product is anything that can be offered to a market to satisfy a want or need. In other words, a product is the item(s) or service(s) that you are offering your customers. A product can be a physical object or a service and may refer to a single item or unit,…
