The importance of people People are the greatest asset of any business. People are the pipeline through which your products and services pass from you to the final consumer. The more effective the pipeline, the better the outcome will be for all concerned. For you it will be a happy, efficient, effective and profitable operation;…
What is sales promotion? Sales promotion relates to short term incentives or activities that encourage the purchase or sale of a product or service. Sales promotions initiatives are often referred to as “below the line” activities. Sales promotion activities can be targeted toward final buyers (consumer promotions), business customers (business promotions), retailers and wholesalers (trade…
Written by Jeff Bullas In 1997 the first social network was created called sixdegrees.com and was the forerunner of the modern social networks that started to gain traction in 2002. The first of the modern next generation social media networks that followed in 2002, had the the funky name of Friendster, which to my ear sort of…
“Silicon Valley innovators have uniquely learned how to define, design, and deliver innovation with a massive degree of flexibility and concurrency.” ~ Christopher Meyer 6 Distinctive Features of the Silicon Valley’s Economy Growth in the Valley is driven by innovation The Valley is a knowledge economy – knowledge work is the foundation of innovation High competitive…
What is it? It’s the method you use to get your product or service through various distribution channels to the ultimate purchaser or end-user – in other words, how and where the consumer buys your product or service. It is a vitally important activity that focuses on how to reach your target market and the:…
When you have to be the “Jack of all” in your business. Inevitably things don’t get done. marketing tends to be one of those. You spend so many hours IN your business that you lack time and motivation to work ON your business. So here are the best 5 ways for you to spend your…
Process refers to the procedures or processes that are developed to ensure the customer has a positive and memorable experience when purchasing and/or using your product or service. What is process? Process is concerned with the planning, development, implementation, documentation and review of systems and procedures to ensure that the central marketing objective of getting…
Pricing refers to the process of setting a price for a product or service and more than any other element of your marketing mix, will have the biggest impact on the amount of profit you make. Developing an effective pricing strategy is a critical element of marketing because pricing is the only element of the…
Lessons from Jack Welch, Former CEO of GE What does your global competitive environment look like? In the last three years, what have your competitors done? In the same period, what have you done to them? How might they attack you in the future? What are your plans to leapfrog over them? Your Global Environment means asking 3 more questions!…
Following up with leads is more than just a process – it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the…
